Tips for Crafting an Effective Press Release

Introduction

While working on your next press release, it can be helpful to consult with a professional. This will help you keep your message concise and focused so that it doesn't get lost in the morass of information flowing between journalists and their editors.

Don't write the press release in the first person.

It's important to remember that the press release is a marketing document, not an ad. You don't want to sound like you're pitching submit press release online   yourself as a personal brand or trying to sell yourself as an expert on the topic of your report.In general, avoid using the first person in your press release: "I am," "we did," and "we will." Instead, use the third person (he/she/it). This allows someone else—not you—to be talking about what happened; it keeps readers from seeing themselves as part of your story; and it keeps them focused on what's being said rather than who's saying it:

• Use subject-verb-object sentence structure (SVO), which means each sentence starts with one idea (the subject), follows with another idea that describes something about its subject(s) (the verb), then concludes with some action taking place within those subjects' contexts(objects).
• Change active voice into passive voice by using phrases like “was received” instead of “received [something]” or “were given” instead of “given [something].

Do use your company's logo.

A logo is a great way to make your press release stand out. It's important to use a logo that is easily recognizable, and not one that requires too much parsing in order to understand what it represents.

• Don't use clip art: While it may seem like an easy way out, using clip art can actually make you look unprofessional if the submit a press release  image isn't recognizable by anyone other than those who regularly read your company's press releases (and even then). If you want to avoid this problem altogether, try using an original photo instead!
• Don't use small logos: To ensure that readers will be able to read through the text without being overwhelmed by all sorts of clutter or confusing detail, stick with larger versions of your company's name and/or tagline(s). You might also consider putting these on separate lines so they don’t compete with each other visually; this makes them easier for readers' eyesight when scanning through lots of smaller words together at once—which means fewer headaches down the road after completing their initial reading marathon!

Do include the five Ws in the first paragraph.

The first paragraph of your press release should contain the five Ws: who you are, what you're releasing, when it was released and where it's available. This is one of the most important elements of crafting an effective press release because these details will help journalists find your story quickly in their workflow.In addition press release submission sites  to including these key elements in the first paragraph, consider adding some additional information here as well. If there's a trend or topic that you think might be relevant (like whether or not high school graduates are leaving college), include that info here so journalists can easily find it later on during their research process—and remember: consistency is key!

Do put quotes around your headlines.

When it comes to your press releases, you want to make sure that they stand out from the rest. A great way to do this is by putting quotes around your headlines.Quotes are a great way to get your brand name into the headline and make it more interesting for people who are looking for news on their favorite topic or company. Quotes also help people remember what's in the article because they provide context for what's being said—and what better way than quoting someone else?

The headline is now the most important element of your press release.

• Don't send a press release without a headline, even if it's just a tentative one sent by email or on an attachment. The headline is now the most important element of your press release.
• Your headline should be short and descriptive, but not too descriptive. If you want to write a long-form article about your company paid press release submission sites  and its products/services, then go ahead and write that article! But if you're just looking for media coverage for some quick promotion (like having a banner ad up on someone's website), then keep it simple—no more than three words per sentence will do here (and no more than two sentences in total).
• Don't use "press release" in the subject line of your pitch email—this will immediately turn off potential reporters who don't like getting inundated with pitches from companies they don't know much about yet

Don't use "press release" in the subject line of your pitch email, and don't write "press release attached" in the body of the email. 

The subject line of your pitch email is extremely important because it's the first thing that readers will see when they open your email. The way you write this sentence determines whether or not anyone opens and reads your message.So why should you use "press release" in your subject line? Because it makes people think of what they're going to read when they open the message: a press release! And if there are any doubts about whether pr submission  someone will actually click on "Read More," then chances are good that at least one person won't even bother opening up their inbox. This means fewer views than otherwise could've been seen unless someone specifically looked for them or saw them in a news feed somewhere (like Facebook).

Don't use exclamation points in a press release.

• Don't use exclamation points in a press release.

Exclamation points are the first thing that people see when they read your text, so it's important to make sure you're not using them too often or in the wrong places. The rule of thumb is: if you wouldn't say it out loud (or write it down), don't put an exclamation point at all! For example:"I'm excited about this opportunity!" would be fine—but "I am thrilled by this opportunity" isn't going to help me get any work done today.

• Use periods instead of commas between items within sentences and phrases within paragraphs. A pause after each phrase makes sentences easier for readers who skim quickly over long paragraphs full of information without taking time to read every word carefully; punctuating with commas can make sentences more submit press releases  difficult for others because they'll need more time than usual before glancing at each item individually while reading through their own copy on paper rather than looking just at those highlighted sections which may contain key points needed immediately following an introduction paragraph or section title heading."

Don't put links to other websites within the body of a press release.

Don’t put links to other websites within the body of a press release. If you have an article or video that you want to share with your target audience, then link directly back to it instead of including it within the body of your press release.

• Linking directly provides more context and lessens the likelihood that people will skip over it before reading yours.
• It also makes it easier for readers who are looking for specific information on a topic in which they have interest (e.g., “this is what happened when I tried out this product).

Don't include hyperlinks within body copy unless they are absolutely necessary.

• Don't include hyperlinks within body copy unless they are absolutely necessary, as they will be stripped out automatically by some wire services as potential spam. However, do link URLs at the bottom of your content that readers can click to learn more.
• When writing a press release, you should try not to use many words in your main body text (e.g., "The Boston Red Sox won their fourth game in a row against their archrival New York Yankees"). This helps ensure that any online submit news release  publication can make sense of what you're saying and how it relates back to their content management system or CMS (Content Management System).

Don't send attachments to journalists who have not expressed any interest.

If you're sending attachments, be sure to include a link or an attachment message in your press release. This will allow journalists to download the file if they want it and prevent them from opening it if they choose not to.If you don't provide a way for journalists who aren't interested in receiving an attachment, it's likely that their email client will block it as spam and delete it before downloading or opening the file on their end. In addition, many email servers block all attachments from unknown senders by default—even if those senders have been sent other emails with no problems.

Write an effective press release using these tips

A press release is a great way to get your message out there, but it can be difficult to write well. Here are some tips for crafting an effective press release:

• Write the five Ws: Who, What, When, Where and Why. You should include these elements in your headline and body text as well. For example: "What's happening at XYZ Company?" This shows that you're aware of what's happening with the company; it also helps potential readers know if this story has any relevance for them (or not).
• Use quotes around headlines: Quotes are amazing because they allow journalists to quickly understand what you're saying without having to read everything from beginning-to-end before deciding whether or not it's worth reading more about.* Don't include links in body text: It may seem like common sense but many people still don't realize this! If someone clicks on one of those links then their browser window will open up automatically when they visit our website again later on down the road which could cause problems if we're trying our best efforts at keeping visitors happy by giving them nothing but value added content throughout each page visit."

Conclusion

The key takeaway is that there are no hard and fast rules when it comes to crafting an effective press release. You need to consider your audience, send the right email pitch, and use the right tone for each situation. But if you follow these guidelines, you'll be well on your way toward crafting a successful message that will get results! 

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